The redesign of the Prolink category had a huge impact on sales and social engagement with our users. We learned that our customers were still loyal, even after being abandoned for almost a decade. Through the discovery process, we identified that we needed to provide better product features and technology content at all customer touch points.
On the design side, it was immediately clear that authenticity was a golden key with this channel. Premium pro audio customers could smell a fake from a mile away. The visual design focused on real life environments and situations that musicians faced along their quest for holy grail of tone.
On a personal level, this was an extremely exciting role that helped me grow in all aspects of my life. I was faced with new challenges daily which helped hone my problem-solving skills. I learned new tools and workflows while developing my skills as a team leader in a high-paced CPG environment.