The Athlete’s Headphone
iSport is Monster’s all-weather line of exercise headphones. The campaign featured images of the everyday athlete committed to achieving personal goals and pushing the boundaries of their active life. The theme is based on Monster’s commitment to deliver the concept of Pure Audio Adrenaline, the highest quality audio experience tuned for a sport lifestyle. Video assets demonstrate iSport in untraditional environments. The CTAs challenge the viewer to, “Do Try This at Home”.
ROLE: Art Director/designer, Video Editor