BRIEF:To design, develop, and manage a direct-to-consumer e-commerce website featuring over 2000 skus in 8 constantly evolving category groups. Each category had targeted customer segments that defined the voice, experience, and visual language of the sub-brand.
THE CHALLENGE: The challenge was to build an information architecture and navigation system that created intuitive paths to the products and information queried. We also needed to provide better educational content to address the customer’s confusion around Monster’s proprietary technologies.
THE RESULT: With strong search functionality and a filter down navigation system, users were never more than 3 clicks away from adding a product to cart. A custom-built cart system finished the customer’s journey in 5 steps to checkout.