Built in 1908, the Hotel Utah Saloon is a historic live performance venue in San Francisco’s SOMA district. It was designated a city landmark after surviving for over a century as an active business. Shuttered throughout the pandemic, The Utah opened doors in 2022 ready to re-engage its customers. With our internal team, I launched a redesign of all digital, print, and social media assets to support the opening.
ROLE: Art Director, Design, Social Media Marketing
VISUAL IDENTITY
Born in the wild west
The Utah’s design system is based on turn-of-the-century Saloon life. A natural wood themed color pallet highlights the hand carved elements of our historic bar.
Along with a full digital makeover, the new branding was launched on print assets to support the venue’s promotional, and restaurant needs. Menus, drink lists, and concert promotional items were crafted for relaunch marketing activations.
SOCIAL MEDIA
Re-engaging our community
A regular and steady posting schedule alerted our community to the venue’s reopening and upcoming events. The platforms were also used for research, testing, and outreach.
MERCHANDISE
Exit through the gift shop
Just like every museum, The Utah’s gift shop allows you to bring a little part of San Francisco’s history home with you.
SUMMARY
In the first six months of this activation, The Utah has seen a steady growth in patronage and a higher conversion on advance ticket sales. The booking portal has been a timesaving tool reducing emailed communication by 80%. The new process allows for expedited talent management by smaller teams.
As our social following grows, we continue to research the habits and needs of our customers.
Built in 1908, the Hotel Utah Saloon is a historic live performance venue in San Francisco’s SOMA district. It was designated a city landmark after surviving for over a century as an active business. Shuttered throughout the pandemic, the Utah opened doors in spring of 2022. With a small internal team, I launched a redesign of all digital, print, and social media assets to support the opening.
ROLE: Art Director, Design, Social Media Marketing
VISUAL IDENTITY
Born in the wild west
The Utah’s design system is based on turn-of-the-century Saloon life. A natural wood themed color pallet highlights the hand carved elements of our historic bar.
DIGITAL
It’s in the details
Highlighting the details of our vintage hand carved bar, the mobile site scrolls through a user experience that is accessible in a concert environment. A dark pallet reduces glare in dimly lit rooms while large fonts and a quick scroll allow for easy navigation from the hip. The website acts as a hub for all online sales and features a streamlined 4 step ticketing check out.
Along with a full digital makeover, the new branding was launched on print assets to support the venue’s promotional, and restaurant needs. Menus, drink lists, and concert promotional items were crafted for relaunch marketing activations.
SOCIAL MEDIA
Re-engaging our community
A regular and steady posting schedule alerted our community to the venue’s reopening and upcoming events. The platforms were also used for research, testing, and outreach.
MERCHANDISE
Exit through the gift shop
Just like every museum, The Utah’s gift shop allows you to bring a little part of San Francisco’s history home with you.
SUMMARY
In the first six months of this activation, The Utah has seen a steady growth in patronage and a higher conversion on advance ticket sales. The booking portal has been a timesaving tool reducing emailed communication by 80%. The new process allows for expedited talent management by smaller teams.
As our social following grows, we continue to research the habits and needs of our customers.
Built in 1908, the Hotel Utah Saloon is a historic live performance venue in San Francisco’s SOMA district. It was designated a city landmark after surviving for over a century as an active business. Shuttered throughout the pandemic, The Utah opened doors in 2022 ready to re-engage its customers.
With our internal team, I launched a redesign of all digital, print, and social media assets to support the opening.
ROLE: Art Director, Design, Social Media
VISUAL IDENTITY
Born in the wild west
The Utah’s design system is based on turn-of-the-century Saloon life. A natural wood themed color pallet highlights the hand carved elements of our historic bar.
DIGITAL
It’s in the details
Highlighting the details of our vintage hand carved bar, the mobile site scrolls through a user experience that is accessible in a concert environment.
A dark pallet reduces glare in dimly lit rooms while large fonts and a quick scroll allow for easy navigation from the hip. The website acts as a hub for all online sales and features a streamlined 4 step ticketing check out.
— SWIPE —
Along with a full digital makeover, the new branding was launched on print assets to support the venue’s promotional, and restaurant needs. Menus, drink lists, and concert promotional items were crafted for relaunch marketing activations.
SOCIAL MEDIA
Re-engaging our community
A regular and steady posting schedule alerted our community to the venue’s reopening and upcoming events. The platforms were also used for research, testing, and outreach.
— SWIPE —
MERCHANDISE
Exit through the gift shop
Just like every museum, The Utah’s gift shop allows you to bring a little part of San Francisco’s history home with you.
SUMMARY
In the first six months of this activation, The Utah has seen a steady growth in patronage and a higher conversion on advance ticket sales. The booking portal has been a timesaving tool reducing emailed communication by 80%. The new process allows for expedited talent management by smaller teams.
As our social following grows, we continue to research the habits and needs of our customers.