Built in 1908, the Hotel Utah Saloon is a historic live performance venue in San Francisco’s SOMA district. It was designated a city landmark after surviving for over a century as an active business. Shuttered throughout the pandemic, The Utah opened doors in 2022 ready to re-engage its customers. With our internal team, I launched a redesign of all digital, print, and social media assets to support the opening.

ROLE: Art Director, Design, Social Media Marketing

USER RESEARCH

To learn more about our customer’s post-pandemic social behaviors, we started a two-way conversation through social media and public outreach. We ran surveys to better understand our patron’s new needs and concerns.

On the website, we conducted A/B testing to provide insight on page flows and accessibility. With this research, the Utah adjusted strategy across departments to meet the needs of a new nightlife landscape.

VISUAL IDENTITY

Born in the wild west

The Utah’s design system is based on turn-of-the-century Saloon life. A natural wood themed color pallet highlights the hand carved elements of our historic bar.

PRINT

Along with a full digital makeover, the new branding was launched on print assets to support the venue’s promotional, and restaurant needs. Menus, drink lists, and concert promotional items were crafted for relaunch marketing activations.

SOCIAL MEDIA

Reuniting after lost time

A regular and steady posting schedule alerted our community to the venue’s reopening and upcoming events. The platforms were also used for research, testing, and outreach.

MERCHANDISE

Exit through the gift shop

Just like every museum, The Utah’s gift shop allows you to bring a little part of San Francisco’s history home with you.

SUMMARY

In the first six months of this activation, The Utah has seen a steady growth in patronage and a higher conversion on advance ticket sales. The booking portal has been a timesaving tool reducing emailed communication by 80%. The new process allows for expedited talent management by smaller teams.

As our social following grows, we continue to research the habits and needs of our customers.

NEXT PROJECT

Built in 1908, the Hotel Utah Saloon is a historic live performance venue in San Francisco’s SOMA district. It was designated a city landmark after surviving for over a century as an active business. Shuttered throughout the pandemic, The Utah opened doors in 2022 ready to re-engage its customers. With our internal team, I launched a redesign of all digital, print, and social media assets to support the opening.

ROLE: Art Director, Design, Social Media Marketing

USER RESEARCH

To learn more about our customer’s post-pandemic social behaviors, we started a two-way conversation through social media and public outreach. We ran surveys to better understand our patron’s new needs and concerns.

On the website, we conducted A/B testing to provide insight on page flows and accessibility. With this research, the Utah adjusted strategy across departments to meet the needs of a new nightlife landscape.

VISUAL IDENTITY

Born in the wild west

The Utah’s design system is based on turn-of-the-century Saloon life. A natural wood themed color pallet highlights the hand carved elements of our historic bar.

DIGITAL

It’s in the details

Highlighting the details of our vintage hand carved bar, the mobile site scrolls through a user experience that is accessible in a concert environment. A dark pallet reduces glare in dimly lit rooms while large fonts and a quick scroll allow for easy navigation from the hip. The website acts as a hub for all online sales and features a streamlined 4 step ticketing check out.

PRINT

Along with a full digital makeover, the new branding was launched on print assets to support the venue’s promotional, and restaurant needs. Menus, drink lists, and concert promotional items were crafted for relaunch marketing activations.

SOCIAL MEDIA

Reuniting after lost time

A regular and steady posting schedule alerted our community to the venue’s reopening and upcoming events. The platforms were also used for research, testing, and outreach.

MERCHANDISE

Exit through the gift shop

Just like every museum, The Utah’s gift shop allows you to bring a little part of San Francisco’s history home with you.

SUMMARY

In the first six months of this activation, The Utah has seen a steady growth in patronage and a higher conversion on advance ticket sales. The booking portal has been a timesaving tool reducing emailed communication by 80%. The new process allows for expedited talent management by smaller teams.

As our social following grows, we continue to research the habits and needs of our customers.

NEXT PROJECT

Built in 1908, the Hotel Utah Saloon is a historic live performance venue in San Francisco’s SOMA district. It was designated a city landmark after surviving for over a century as an active business. Shuttered throughout the pandemic, The Utah opened doors in 2022 ready to re-engage its customers.

With our internal team, I launched a redesign of all digital, print, and social media assets to support the opening.

ROLE: Art Director, Design, Social Media

USER RESEARCH

To learn more about our customer’s post-pandemic social behaviors, we started a two-way conversation through social media and public outreach. We ran surveys to better understand our patron’s new needs and concerns.

On the website, we conducted A/B testing to provide insight on page flows and accessibility. With this research, the Utah adjusted strategy across departments to meet the needs of a new nightlife landscape.

VISUAL IDENTITY

Born in the wild west

The Utah’s design system is based on turn-of-the-century Saloon life. A natural wood themed color pallet highlights the hand carved elements of our historic bar.

DIGITAL

It’s in the details

Highlighting the details of our vintage hand carved bar, the mobile site scrolls through a user experience that is accessible in a concert environment.

A dark pallet reduces glare in dimly lit rooms while large fonts and a quick scroll allow for easy navigation from the hip. The website acts as a hub for all online sales and features a streamlined 4 step ticketing check out.

PRINT

Along with a full digital makeover, the new branding was launched on print assets to support the venue’s promotional, and restaurant needs. Menus, drink lists, and concert promotional items were crafted for relaunch marketing activations.

SOCIAL MEDIA

Reuniting after lost time

A regular and steady posting schedule alerted our community to the venue’s reopening and upcoming events. The platforms were also used for research, testing, and outreach.

MERCHANDISE

Exit through the gift shop

Just like every museum, The Utah’s gift shop allows you to bring a little part of San Francisco’s history home with you.

SUMMARY

In the first six months of this activation, The Utah has seen a steady growth in patronage and a higher conversion on advance ticket sales. The booking portal has been a timesaving tool reducing emailed communication by 80%. The new process allows for expedited talent management by smaller teams.

As our social following grows, we continue to research the habits and needs of our customers.

NEXT PROJECT

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SAN FRANCISCO

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